The Art of Persuasion


Our long-standing policy is not to comment on our clients.
For the first time, we explain a little about some of the assignments we have been involved in, only because they have already entered the public domain.

“In the more than thirty years that I’ve known Patrick Robertson and the campaigns of WorldPR, I can truly say that there is no other company like it:  from the Bruges Group to Jimmy Goldsmith’s Referendum Party, from Austria to Zimbabwe via Chechnya and Kazakhstan, this is a truly formidable PR agency with a very long reach.”

“WorldPR has been my strategic consultant for the past eight years and I am looking forward to opening in New York and Miami with their assistance. I have a very high regard for them as they are a small professional unit, highly focused and I never look at an overseas city to expand to without their analysis. Ours is a very good partnership.”

Patrick Robertson has a deep understanding of the global geo-political agenda, coupled with a comprehensive knowledge of how news media comprehend, create and distribute information. It is a rare combination which its clients benefit from on a realtime basis.”

“It is hard to remember a precedent for a young man founding a political pressure group that attracts senior academics, former cabinet ministers and more than 100 backbench MPs within months of starting, and which, within two years, secured the ultimate prize of persuading a legendary Prime Minister to serve as its patron; but such has been the success of Patrick Robertson.”

“Patrick Robertson has been sustained by the same self-confidence and style that first impressed Margaret Thatcher, and has subsequently attracted, and secured, a portfolio of clients who pay hundreds of thousands of pounds to have their case put forward by Robertson.”

“I have enjoyed a fantastic relationship with WorldPR over the years, offering my opinions and expressing my ideas, among other matters, on challenging projects to promote Eurasian economic integration.  Long may these efforts continue to bear fruit.”

“Patrick Robertson est un gourou.”

“In 1991 The Sun attached the moniker “Perky Pat” to Patrick Robertson in his valiant Bruges Group campaign to support Margaret Thatcher in her defence of British sovereignty.  It was impossible then to imagine what the outcome would be, or how long it would take.  Now that Brexit has finally been delivered, I am delighted that Patrick is proudly included among the early campaigners who helped make Brexit a reality.”

“I am delighted to commend WorldPR for the delivery of professional services, on schedule and to the very highest standard.”

“WorldPR is the go-to PR agency for any business or individual that wants to get ahead in Brexit Britain.  I couldn’t recommend them more highly.”

“I cannot help but emphasise and remember with emotion the generous and professional way in which you embarked on this seemingly lost cause to gather the selfless efforts of other brave people and take actions which were determining factors in my return to my country.  May I convey my best regards and deep gratitude, and that of my wife and family, as well as the gratitude of thousands of Chileans, who will be in your debt forever.” 

“Passion is a word that often crops up in conversation with or about Patrick Robertson.”

“WorldPR has crafted a superlative PR campaign, including visual design, corporate branding, digital outreach and communications strategy.  The delivery has always been seamlessly professional and I have no doubt that it has played an important part in helping Stanhopegate Group to establish its place in London’s deeply competitive property market.”

“Aidan Burley is a proven entrepreneur with a deeply creative mindset, a purposeful and persuasive advocate of the causes he adopts, and a trusted and well-liked former colleague. I am happy to count him as a friend.”

“WorldPR is impressive in its ability to provide seamless service across many aspects of government.  Over the many years that they have been engaged, we have been delighted with the ease of working with the WorldPR team and with the comprehensive, intelligent and consistent service they deliver. They can be trusted to get things right every time.”

“Margaret Thatcher admired Patrick as an extremely effective and active go-getter. He’s quite extraordinary.”

“Patrick Robertson’s energy and entrepreneurial skill is phenomenal. He is a very modern figure.”

“Patrick Robertson and his team at WorldPR have created a world-class business model. They provide focused, strategic analysis and build targeted, flexible campaigns to deliver uniquely designed messaging. By creating a team of multi-disciplined and multi-lingual professionals, WorldPR can work on a national, international and global scale to deliver effective and successful outcomes for the benefit of their clients.”

“When you embark on the rollercoaster of life, business and politics, there can be no surer source of good advice and guidance than Patrick and his team.”

“Aidan is a man who has proven his worth across multiple careers:  as a management consultant in the corporate world, an elected MP in the House of Commons, and as an entrepreneur who co-founded and scaled a successful e-commerce business. His success in all these disciplines gives him the perfect grounding to lead WorldPR UK.”

“Experienced, connected and fast – excellent in any situation.”

about us

WorldPR is a global Public Relations consultancy that provides strategic advice and professional communications services to governments, corporations, UHNW individuals, NGOs, political parties and campaigning organisations.

Experts at conceiving and driving solutions to complex political and commercial challenges, WorldPR is an established brand for the execution of cross-border, multidisciplinary PR campaigns that are of decisive importance to sovereign states, strategic actors and entrepreneurial businesses.  Our Sovereign Advisory Group, with a combined experience of more that 100 years at the highest levels of government and the media, offers a world-class capability that is unmatched under a single roof.

Leaders in public affairs for more than thirty years, WorldPR provides hands-on crisis management and media relations services, and strategic and tactical support for high-profile litigation, civil and criminal legal actions, investigations, asset-recovery and politically sensitive international extradition cases.

Patrick Robertson

Chairman & Founder

Patrick Robertson is a British public relations consultant. He founded WorldPR in the early 1990s and has been a strategic adviser to many British and foreign political and business leaders for nearly three decades. Read more…

Sovereign Advisory Group

WorldPR’s sovereign government and public affairs practice is led by its world-class Sovereign Advisory Group whose members have more than 150 years’ experience between them.

Sir Mark Worthington, KB, OBE


Sir Mark Worthington is an experienced business consultant specialising in sovereign advisory, public affairs and large-scale international projects. He served as Private Secretary to former British Prime Minister Margaret Thatcher. Read more…

John Paton


John Paton has built and led media companies in the UK, Europe, the US and Canada ranging from less than $20m in revenues to more than $1.2bn and from 100 employees to 10,000 employees.  Read more…


Interested in working for us?

Our consultants are seasoned professionals who are responsible for sourcing and managing world-class specialists in data, digital media, advertising, publishing & blogging, event planning, intelligence-gathering, investigations, cyber security and civil and criminal law.

If you believe you are a self-starter with the skill-set, languages and aptitude that could make you a leader in this field, please send your CV to


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