The Art of Persuasion


Our clear and long-standing policy is not to comment on our clients.
Here we reveal a little about campaigns that we have managed,
only because they have already entered the public domain.

“Passion is a word that often crops up in conversation
with or about Patrick Robertson.”

“Patrick Robertson est un gourou.”

“Margaret Thatcher admired Patrick as an extremely effective and active go-getter. He’s quite extraordinary”

“Patrick Robertson has been sustained by the same self-confidence and style that first impressed Margaret Thatcher, and has subsequently attracted, and secured, a portfolio of clients who pay hundreds of thousands of pounds to have their case put forward by Robertson. Sir James Goldsmith was impressed by Patrick Robertson’s absence of side [and] by hiring him he ensured that the higher political journalists engaged with his theses. The success of this PR campaign convinced Goldsmith that he could turn his publishing coup into a political campaign.”

“Patrick Robertson’s energy and entrepreneurial skill is phenomenal. He is a very modern figure. He understands networking and the power of the media. He has charm and a remarkable ability to make people trust him.”

It is hard to remember a precedent for a young man founding a political pressure group that attracts senior academics, former cabinet ministers and more than 100 backbench MPs within months of starting, and which, within two years, secured the ultimate prize of persuading a legendary Prime Minister to serve as its patron; but such has been the success of Patrick Robertson.

about us

WorldPR is expert at managing large-scale PR assignments that are of huge importance to governments. With nearly thirty years experience in this field our track-record is second to none.

Brexit has opened up a whole new world of opportunities for countries, businesses, NGOs and political organisations to leverage their relationship with the UK to achieve their strategic objectives. The team at WorldPR is not just committed to Brexit, we helped make it happen.

WorldPR’s consultants are professionals who think on their feet and are ready to deploy anywhere in the world at short notice. They bring deep project management experience and routinely coordinate the professional input of teams of world-class experts in, among other fields, data, digital media, advertising, publishing, events, cybersecurity, intelligence-gathering and the law.

Patrick Robertson

Founder & Chairman

Patrick Robertson is a British public relations consultant. He founded WorldPR in the early 1990s and has been a strategic adviser to many British and foreign political and business leaders for nearly three decades.


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You should be a self-starter with a proven track-record and the capacity to work from anywhere in a crisis.

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