Patrick Robertson
Founder & Chairman
Patrick Robertson is an international political strategist and public relations advisor with over 30 years of experience delivering high-level strategic counsel and communications expertise to governments, global corporations, political leaders and UHNW individuals. He is the founder of WorldPR, established in the early 1990s, a consultancy renowned for executing high-stakes, cross-border campaigns on behalf of sovereign states and strategic actors. The firm is, moreover, recognised for its success in crisis communications and reputation management at the highest level.
Patrick’s influence began early. As an undergraduate at Oxford, he founded The Bruges Group in 1988 to challenge European federalism, drawing Margaret Thatcher as its Honorary President in 1990. The group played a pivotal role in shaping the debate that ultimately led to Brexit. In 1991, he joined the World Economic Forum as Special Advisor, working with Akio Morita, President of Sony, and forming a lifelong friendship with Dr. Henry Kissinger.
He subsequently directed the £35 million campaign of Sir James Goldsmith’s Referendum Party ahead of the 1997 UK general election, overseeing the largest and most innovative political media mobilisation of its time, including over 25 million newspapers, tens of millions of pamphlet drops and six million videos — helping to secure a national commitment to a referendum on EU membership.
Internationally, Patrick has led high-impact media and political campaigns including the global branding of Kazakhstan, the lifting of EU sanctions on Austria, the Chechen recognition campaign, strategic advisory to Zimbabwe’s opposition leader Morgan Tsvangirai, and securing the release of Augusto Pinochet. His team’s forensic work has included helping exonerate the Libyan falsely accused in the Lockerbie bombing, supporting Bill Browder during the passage of the Magnitsky Act, advising on the arrest and indictment of fraudster Mukhtar Ablyazov, and guiding Carlos Ghosn and Imran Khan through complex legal and political challenges.
Patrick is co-founder of Sovereign Solutions Ltd, which brought together Lord Rothschild and Tokyo-based investors to launch two Kazakhstan country funds with $350m AUM. He is also the founder of an international medical travel business and the creator of Sock!t, a real-time digital polling platform.
At age 7, Patrick was runner-up in the 1976 UNICEF song contest broadcast on Eurovision. In 1992, he became the youngest Fellow of the Royal Society of Arts and authored Reshaping Europe in the 21st Century (Macmillan). He speaks four languages fluently and is an occasional contributor to The Daily Telegraph.




